Creado por account_disabled en Mar 16, 2024 6:32:52 GMT -3
Take the case of a Google Ads campaign: a high CTR shows that Internet users consider that the ad sponsored link or other, depending on the network on which the ad is displayed is useful to them. This means that the keyword targeting is relevant and that the ad appears on the right channels, whether it is the classic SERP, the Shopping tab, or partners affiliated with the Google Display network.
In this context, the click-through rate plays another role, just as essential: it is taken into account by the agency to assign a quality score to the campaign, which itself contributes to its ranking. However, a BTB Directory well-ranked ad is likely to benefit from a better position on the network, but also to see its “cost per click” reduced, which mechanically optimizes the profitability of the campaign.
To improve the CTR of a Google Ads campaign, the main lever to use is to target more relevant or less competitive keywords. The operation is approximately the same on social media advertising networks: Facebook Ads, Instagram Ads, etc. The CTR for an email campaign The performance of an email campaign is measured against several key indicators, including the click-through rate. However, to make sense, the CTR of such a campaign must be put into perspective with other KPIs, and in particular with the CTOR: “click-to-open-rate”.
In this context, the click-through rate plays another role, just as essential: it is taken into account by the agency to assign a quality score to the campaign, which itself contributes to its ranking. However, a BTB Directory well-ranked ad is likely to benefit from a better position on the network, but also to see its “cost per click” reduced, which mechanically optimizes the profitability of the campaign.
To improve the CTR of a Google Ads campaign, the main lever to use is to target more relevant or less competitive keywords. The operation is approximately the same on social media advertising networks: Facebook Ads, Instagram Ads, etc. The CTR for an email campaign The performance of an email campaign is measured against several key indicators, including the click-through rate. However, to make sense, the CTR of such a campaign must be put into perspective with other KPIs, and in particular with the CTOR: “click-to-open-rate”.