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Creado por anamika371 en Jan 13, 2024 2:01:01 GMT -3
Lesson Focus on reviews—nothing attracts a crowd like a crowd When trying to purchase a product on Amazon, what do you do next after taking a look at the product specs? If you are like the average ecommerce consumer, you quickly jump to the reviews to see what others are saying about the product. In fact, a particular study by Baymard Institute found that a massive 95% of people rely on online reviews to help them make product decisions. Amazon Kindle review Realizing how important reviews are to the purchase process, Amazon Email Marketing List doesn’t leave user reviews to chance; they have gradually worked on the review process to the extent that reviews are an integral part of the Amazon purchase experience. More importantly, Amazon consistently incentivizes users to leave reviews for their products; users are constantly rewarded directly and indirectly on Amazon: Amazon rewards them directly with badges and rankings and these badges and ranking. Indirectly rewards them by increasing the chances of them being sent free products that they can review. Boost your CRO with these Amazon user experience lessons The fact that Amazon has a $900+ billion market valuation can make it seem like a xample for businesses that are much smaller in size, but the reality is that a lot could be learned from how Amazon approaches user experience. The above are five key ways in which Amazon approaches user experience and what ecommerce businesses of all sizes.
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