Creado por parverj9x10 en Feb 20, 2024 4:09:24 GMT -3
How to manage product campaigns? Effective campaign management requires measuring their effects. To do this you need to install Google Analytics code on your website. It is a free tool that examines user behaviour on the website. Google Analytics should then be connected to your Google Ads account this will ensure the flow of data between the Google Ads advertising system which gives information about expenses and the structure of the campaign and Google Analytics which shows how users use the website. In order to effectively manage Google Ads campaigns you should also set conversion measurement i.e. desired user behaviour on the website sending a form or making a purchase. For online stores you also need ecommerce tracking.
The Google Analytics module that allows you to collect and analyse purchase data. Configuring the ecommerce module is usually quite complicated and is best left to the IT department. However this investment will pay off by providing accurate information about what products are and are not selling which will help you optimise your campaigns by eliminating the worst products and increasing bids Country Email List for the best ones. Additionally, ecommerce data will show the return on advertising spend total conversion value/cost. This is especially important when a store sells products of different values smartphones and cases cheaper products usually sell more often but their total sales value and advertising return are often lower.
Optimising your campaign is a topic for a separate article but here are some general tips it is worth dividing the products in the feed based on Google categories this will allow you to group similar products in the campaign structure and manage them together the structure of product groups in Google Ads can be divided into levels of subcategory depth we measure the effectiveness of the campaign primarily by the amount of revenue total conversion value and return on advertising expenditure i.e. the column in Google Ads total conversion value/cost we can measure the results and adjust rates according to devices in Poland traffic from computers desktop often has better sales results cell phones if we do not have strong budget and logistic constraints it is best to run campaigns and throughout the country in addition we can set schedules by day of the week and time and territorial targeting in Google Ads for new products it is worth setting a test rate at the beginning.
The Google Analytics module that allows you to collect and analyse purchase data. Configuring the ecommerce module is usually quite complicated and is best left to the IT department. However this investment will pay off by providing accurate information about what products are and are not selling which will help you optimise your campaigns by eliminating the worst products and increasing bids Country Email List for the best ones. Additionally, ecommerce data will show the return on advertising spend total conversion value/cost. This is especially important when a store sells products of different values smartphones and cases cheaper products usually sell more often but their total sales value and advertising return are often lower.
Optimising your campaign is a topic for a separate article but here are some general tips it is worth dividing the products in the feed based on Google categories this will allow you to group similar products in the campaign structure and manage them together the structure of product groups in Google Ads can be divided into levels of subcategory depth we measure the effectiveness of the campaign primarily by the amount of revenue total conversion value and return on advertising expenditure i.e. the column in Google Ads total conversion value/cost we can measure the results and adjust rates according to devices in Poland traffic from computers desktop often has better sales results cell phones if we do not have strong budget and logistic constraints it is best to run campaigns and throughout the country in addition we can set schedules by day of the week and time and territorial targeting in Google Ads for new products it is worth setting a test rate at the beginning.